Boost Your Brand - Partner With TWLM

The World Loves Melbourne is one of Melbourne's longest-running independent food, travel and lifestyle publications — read by people who are actively deciding where to eat, stay and go next.

Every month, 30,000+ readers come to TWLM for first-person, personally researched reviews rather than generic listicles — and a large share of that traffic lands directly on page one of Google for the venues, suburbs and experiences we cover. That means partner content doesn't just run once and disappear — it keeps working, month after month, for as long as the article stays ranked.

Sound familiar?

"We're a great cafe, but nobody outside our street knows we exist."
You need discovery — a feature that gets found on Google and keeps getting found. → See Standalone Sponsored Article or Full Package below.

"We know we should be posting more, but nobody has time to run social media."
You need hands-off content — TWLM plans, shoots and posts for you, so your feed stays active without eating your week. → See Social Media Management below.

"We want to be *the* name people think of for [X] in Melbourne — not just another listing."
You need sustained visibility — ongoing presence across TWLM's website, Google, Instagram and newsletter. → See Premium Brand Partnership below.

Not sure which fits? Get in touch and we'll recommend the right package for your goals.

What Partners Say

"We were a big fan of David's long running local Melbourne content, so wanted to invite him to SuperPark to help spread the word. He was super easy to work with, and within days he visited our park, shot unique and engaging content and written up a blog for us. Within days we had thousands of views on the social and web content. Super happy with the result, highly recommend, and look forward to working with David in the future."

— Dan Hall, Digital Marketing Manager, SuperPark

See the results for yourself: the SuperPark Highpoint feature and Best Family Activities in Melbourne. For more behind-the-scenes from shoots like this, follow @theworldlovesmelbourne on Instagram.

Why Partner With TWLM

30,000+ monthly readers, with strong returning-visitor engagement
Multiple articles ranking on page one of Google for high-intent Melbourne search terms
37,000+ Instagram followers across TWLM's social channels
45%+ average open rate on TWLM's email newsletter — well above typical industry benchmarks — direct to inboxes of engaged Melbourne foodies and travellers
15+ years of editorial trust — TWLM content reads as genuine recommendation, not advertising
Content that keeps earning attention long after launch day, thanks to lasting SEO value

This email address is being protected from spambots. You need JavaScript enabled to view it.

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Partner Packages

Whether you want a simple editorial spotlight, a dedicated feature, or an ongoing campaign across website, social and newsletter, there's a package to fit.

Package	What's Included	Investment
Partner Spotlight Add-in	Your brand featured within a relevant, already-planned TWLM article — ideal for venues, products or events that fit an existing editorial theme.	$400
Standalone Sponsored Article	A dedicated, fully written feature article about your venue, brand or offering — researched and written in TWLM's genuine editorial voice, published with clear ACCC-compliant disclosure.	$750
Full Package	Standalone sponsored article plus dedicated Instagram promotion, extending your reach to TWLM's 37,000+ followers.	$1,000
Social Media Management	25 scheduled posts across your company (e.g. restaurant/cafe) social channels, plus a couple posts TWLM social channels, content-planned and posted on your behalf. *Terms apply — see below.	$900/mth
Premium Brand Partnership	Sustained monthly visibility across TWLM's website, Google, Instagram and newsletter — see full details below.	From $2,150/mth

All partner content is clearly disclosed in line with ACCC guidelines. Links follow a rel="sponsored nofollow" tag. Payment is required upfront via PayPal or our bank account, with an invoice provided.

Terms: Post content, format and scheduling are agreed in advance. Package is valid for use within an agreed timeframe from purchase. Any sponsored or paid posts are clearly disclosed in line with ACCC guidelines (e.g. #ad / #sponsored / "Paid Partnership" labelling), consistent with TWLM's approach to all partner content. Additional posts, reels, or extended campaigns beyond the 25-post scope are quoted separately.

Premium Brand Partnership

For brands seeking sustained visibility across TWLM's website, Google, Instagram and newsletter, TWLM offers select ongoing partnerships.

Premium Brand Partnership — $2,150/month

Includes:

1 Dedicated Brand Feature — $750 value
1 Premium Best-Of / Roundup Spotlight — $600 value
1 Instagram Feature Post — $350 value
3 Sequenced Instagram Stories — $550 value
1 Newsletter Placement — $300 value
Bi-monthly content gathering visit — $300 value
Performance reporting + bi-monthly review
Evergreen hosting and internal linking

Individual value: $2,850/month
Partnership investment: $2,150/month

Minimum 6-month partnership. Longer-term partnerships recommended for brands seeking to build sustained search visibility and audience growth.

This email address is being protected from spambots. You need JavaScript enabled to view it. to discuss what's possible for your brand.

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Who We Work With

TWLM partners with restaurants, cafes, bars, hotels, tourism operators, food and drink brands, and hospitality events across Melbourne and regional Victoria. We're selective about fit — content needs to genuinely belong on TWLM, which is what keeps reader trust (and your investment) worthwhile.

We don't accept content relating to gambling, adult services, cryptocurrency, or essay-mill / academic services.

See TWLM In Action

Get a feel for the quality and reach of TWLM's editorial by browsing some of our most-read guides:

Get In Touch

Ready to reach Melbourne's food and travel audience where they're already looking? Get in touch with details of your venue or brand, and we'll recommend the right package for your goals.