Welcome To The World Loves Melbourne!

  • Heston Blumenthal Launches New Vegemite Dessert
  • Lavazza Superbox at Australian Open
  • 23 Best Foodie Experiences 2016
  • Lulu Cafe and Gallery
  • Best Burgers in Melbourne
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  • The World Loves Melbourne was privileged to attend the night of nights of the Australian Dairy Industry at Greenfields in Albert Park. The esteemed Australian Grand Dairy Awards has announced its 2017 Champions, revealing the nation’s 20 finest dairy products out of a record 470 entries. As a foodie I'm excited by our dairy industry - which is world class. We've seen consumers become more savvy in recent times when it comes to dairy, and the standard of dairy across the board is sky high.

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  • Dinner by Heston Blumenthal in Australia, located on the third floor of Crown Towers Melbourne, celebrates a brand new dessert, VEGEMITE Ice Cream, inspired by the country’s love of the quintessentially Australian breakfast spread. The World Loves Melbourne was invited along to an exclusive preview of the exciting and stunning new dessert. The team, led by Group Executive Chef Ashley Palmer-Watts have been exploring the origins of the Australian pantry staple, to create a dessert that amplifies the distinct flavour of the iconic spread. Over six months in development back in Bray, UK the favourite Australian spread, created in the early 1900’s, was deconstructed to uncover a unique blend of flavours.

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  • The World Loves Melbourne was privileged to experience the Lavazza Superbox at the Australian Open. Last year we said this was the best corporate box experiences ever, and this year was amazing. The location in the Rod Laver Arena combined with peerless hospitality, was sensational. To have the Lavazza family present in the Superbox was an honour. Having enjoyed Lavazza coffee consistently over many years, we can identify strongly with the brand.

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  • The World Loves Melbourne had some amazing foodie experiences in 2016 and here are our top 23 foodie experiences (not in order). We also enjoyed many top notch events and launches and several amazing corporate box experiences in both Melbourne and Sydney.

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  • LULU Cafe and Gallery is a shining European style haven in North Melbourne for foodies and art lovers alike. This is surely one of the hidden gems of Melbourne. The World Loves Melbourne was invited to LULU Cafe and Gallery to sample the menu (including breakfast/lunch all day menu as well as the dinner menu) and was highly impressed.

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  • Best burgers in Melbourne, we have searched high and low for the best this city has to offer. The humble burger has risen in status to be a gourmet item of choice on menus across Melbourne. Culinary giants are making their own burger versions for customers. There seems to be a trend away from old school burgers to burgers that incorporate more gourmet and quality ingredients. The trend is away from the huge burger to something almost stylish and smaller - yet packs a punch.

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King Valley Feature - Brown Brothers Innovation

Brown Brothers are a powerhouse winery of the King Valley and beyond. In my opinion they're inspiring for their innovation and quality across the label. We were privileged to visit Brown Brothers stunning winery and grounds during our four day bloggers/media trip to King Valley. After 3 hours down the Hume Highway trying to avoid a speeding fine we were greeted (after a glass of Prosecco) by several members of the Brown family. Like other premium wineries in the King Valley the generations of the family are heavily involved in the business (here its the third and fourth generations since 1889!). 

First stop was a stunning lunch in the Brown Brothers Epicurean Centre restaurant. Here the doors are flung open and the sun streams in on a fine Melbourne day. Reclining at a long table we were treated to a lunch of note. This is a serious culinary destination in the region featuring seasonal and local produce. While it's casual in ambience the fare at the Epicurean Centre is fine dining all the way. The head chef was on a culinary tour of Italy at the time but the kitchen team excelled in all areas. We were joined at lunch by Ross Brown (Executive Director) and Caroline Brown (Public Relations Manager). 


Check out the board above in terms of presentation and technique. These tasty sharing dishes were delicate and balanced, including pork belly with a slaw, calamari with ginger and cucumber, and prawns with interesting foraging accompaniments. Delights also included porcini mushrooms and local cheeses. 

Croquettes at Brown Brothers were crisp on the outside and creamy inside with a killer aoli.

Enjoying Brown Brothers hospitality where food is matched with their stunning range of wines, we were treated by Ross Brown telling us the stories, proud history and vision of Brown Brothers.

Here I am in photographer mode...

What a Merlot!


Then we adjourned to the Cellar Door where we were taken on a journey of Brown Brothers wines. We heard about the success of Prosecco - fresh and zesty and affordable. Prosecco is arguably the fastest growing white varietal. Thanks Brown Brothers for the tasting of rare wines including a 2006 Riesling.

Wines at Brown Brothers are innovative - over 60 varieties! Check out the popular 2012 Cienna -

Cienna is a light wine with a vibrant ruby red colour and aromas of fresh red berry fruit and a hint of spice. With fruit sweetness on the palate it is rich and juicy with a refreshing spritzig finish. A sip of this wine is like tasting summer berries in a glass, while the mixture of natural acidity and fruit sweetness leaves a refreshing sensation on the palate. This wine is best enjoyed young and well chilled.

Then we experienced rarefied air in being invited to the family cellar bunker below the winery. In event of nuclear war this would be a great place to stay. A cellar built by the brothers in the 60s is full of choice premium wines and back vintages. Old films were being played on the wall, giving us insight into the Brown Brothers history.

Ross told us the story of how Patricia Brown was approached by the family to have a premium wine named after her. She agreed "as long as it is bloody good!" And so the Patricia reserve wine is not neccessarily released every year unless it's at the highest quality. We drank the 2002 Patricia Shiraz and this was breathtaking. Patricia must have been quite a woman! Silky. Chocolate. Rasberry. Premium.

And it was pleasurable to taste a massive Durif featuring Heathcote fruit.

The final triumph was the famous Brown Brothers Noble Riesling - a stunner I've been drinking since heady banking lunches in the late 1980s. Noble Riesling is only made 3 or 4 times a decade. What a dessert wine. 

The King Valley is all about the families of the region. And Brown Brothers is a wonderful family that loves to share good food and wine with locals but also all punters. Their reach extends far and wide on the international market. It's worth the 3 hour trip from Melbourne to visit Brown Brothers for lunch and imbibe the ambience of its well kept grounds. With premium accomodation nearby it's a winner. 


 Thanks to Ewen Bell for some of the photos above - check out

The Epicurean Centre on Urbanspoon

Tags: Food, Travel